Thursday, June 21, 2012

What is Robots. txt and How it works?


Robots.txt file is a very important file if you want to have a good ranking on search engines, many websites don't offer this file. ARobots.txt file is helpful to keep out unwanted search engine spiders like email retrievers, image strippers, etc. It defines which paths are off limits for spiders to visit. This is useful if you want to hide some personal information or some secret files.

What is Robots.txt

Robots.txt file is a special text file that is always located in your Web server's root directory. Robots.txt file contains restrictions for Web Spiders, telling them where they have permission to search. A Robots.txt is like defining rules for search engine spiders (robots) what to follow and what not to. It should be noted that Web Robots are not required to respect Robots.txtfiles, but most well written Web Spiders follow the rules you define.

How to Create Robots.txt

The format for the robots.txt file is special. It consists of records. Each record consists of two fields : a User-agent line and one or more Disallow: lines. The format is:
<Field> ":" <value>
The robots.txt file should be created in Unix line ender mode! Most good text editors will have a Unix mode or your FTP client *should* do the conversion for you. Do not attempt to use an HTML editor that does not specifically have a text mode to create a robots.txt file.

User-agent

The User-agent line specifies the robot. For example:
User-agent: googlebot
You may also use the wildcard character "*" to specify all robots:
User-agent: *
You can find user agent names in your own logs by checking for requests to robots.txt. Most major search engines have short names for their spiders.

Disallow

The second part of a record consists of Disallow: directive lines. These lines specify files and/or directories. For example, the following line instructs spiders that it can not download contactinfo.htm:
Disallow: contactinfo.htm
You may also specify directories:
Disallow: /cgi-bin/
Which would block spiders from your cgi-bin directory.
There is a wildcard nature to the Disallow directive. The standard dictates that /bob would disallow /bob.html and /bob/indes.html (both the file bob and files in the bob directory will not be indexed).
If you leave the Disallow line blank, it indicates that ALL files may be retrieved. At least one disallow line must be present for each User-agent directive to be correct. A completely empty Robots.txt file is the same as if it were not present.

White Space & Comments

Any line in the robots.txt that begins with # is considered to be a comment only. The standard allows for comments at the end of directive lines, but this is really bad style:
Disallow: bob #comment
Some spider will not interpret the above line correctly and instead will attempt to disallow "bob#comment". The moral is to place comments on lines by themselves.
White space at the beginning of a line is allowed, but not recommended.
Disallow: bob #comment

Examples

The following allows all robots to visit all files because the wildcard "*" specifies all robots.
User-agent: *
Disallow:
This one keeps all robots out.
User-agent: *
Disallow: /
The next one bars all robots from the cgi-bin and images directories:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
This one bans Roverdog from all files on the server:
User-agent: Roverdog
Disallow: /
This one bans keeps googlebot from getting at the personal.htm file:
User-agent: googlebot
Disallow: personal.htm


For More Information , Please visit Us : http://www.seomaterial.com/seo_articles/importance_of_robots_txt.html

Tuesday, June 12, 2012

Wordpress CMS - The Features & Benefits of Using a Customizable Platform


In this highly competitive world everyone wants to design their website which will look different from others and will be cost efficient and easy to use. It should also be quick to download with simple instruction on how to use. If you are looking for such a platform then Wordpress is the right place to look for.  It is web development free open source software of content management system. It was developed by Matt Mullenweg on May 27, 2003. This is used for creating blog and website using plug-in architecture and template system available in its core package. It is one of the best CMS software with over 60 million users using this for customizing their website in their own way.

The WordPress allows the user to some basic features:-
  1. Themes installation - The themes allow the user to install themes from its directory and bring in fresh look to your sites. Themes that are available are- Coraline, Suffusion etc.
  2. Plug-in installation - It is an important feature of WordPress, through plug-in architecture a user can change the functionality of the basic structure provided in this open source software in a more sophisticated form and also allows WordPress customizing. Some of the plug-in that are available are-Tumblr Importer, WP Super Cache etc.
  3. Widgets - Widgets are usually used for adding functions to the site such as slideshow and it can also be used as small blocks on screen such as clocks, event countdowns, daily weather etc.
  4. Commentsyour visitors like to connect with you and leave their comments on the blogs and other services the liked or did not like. The owner of the site has the control in his hand to enable or disable the comment posts.
  5.  Full User Registration - WordPress has a built-in user registration system allowing people to register themselves with the particular site also write posts and comments. The site owner can block this comment page for non registered users.
  6. Multiple AuthorsWordPress has an advanced user system allowing multiple users to edit and publish content.
  7. Easy Installation and Upgrades- Installing WordPress is extremely easy and hardly takes any time. Now even upgrading it to the next version is also equally easy. 
WordPress has an effective e-store feature too which are as below:-

  1.          Automatic instant digital product delivery.
  2.          Encrypted Product download link.
  3.          Variation control for digital product.
  4.          Automatic Link Expiration.
  5.          Ability to offer multiple file downloads per product.
  6.          Customers can use Multiple Payment Gateways. can pay via PayPal, 2Checkout, Authorize.net or a manual process.
  7.          MySQL Database driven.
  8.          The WordPress e-Store Admin can see the Customer Database (When a Customer purchases an Item his/her details are stored in the database).

Another benefit for opting Wordpress is its online community and forums which can solve your queries and issues. Wordpress is not complicated like other CMS.  Wordpress today is used by business houses, entrepreneurs, internet marketers, direct sales professionals and others. It also helps in creating an ecommerce site with shopping cart and payment gateways.

Today WordPress Open Source CMS is one of the fastest and user friendly development tools which can be easily installed and for being an open source CMS it is easily available to anyone.  WordPress blog and websites can be used as a commercial platform for internet marketing and can also be very valuable for the development of your company.

The installation of this software is free and takes just few minutes to install. As new versions of WordPress are being upgraded therefore the software has been designed keeping scope for future up gradation.  The latest Wordpress version is 3.3.1 released on January 3, 2012.