Evaluating the Overview and Importance of Proper Anchor Text

Anchor Text

Anchor text is consistently ranked as one of the most important off-page SEO factors for any website. Understanding what is anchor text and importance of anchor text is critical if you’re planning to improve your rankings, so let’s look at what it is and why it’s important.

What Is Anchor Text?

The anchor text is the visible, clickable text in a hyperlink according to Wikipedia. It contains information about other site or other page; basically it links the text to other location from inside or outside of a site. It has the below example:

<a href="http://www.redchillimedia.com">Web Design USA</a>

The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the Red Chilli Media Home Page might take this form:

The anchor text in this example is "Web Design USA"; the unwieldy

URL http://www.redchillimedia.com  displays on the web page as Web Design USA, contributing to clean, easy-to-read text.

Important of Anchor Text:

1. Google (and to a lesser degree other search engines) heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can ONLY be attributed to anchor text and no other SEO factors. Google bombs are probably the easiest examples to find and understand how anchor text effects SERPs.

2. Proper use of anchor text can help you show the relevancy of your web pages to key search engines to help rank for desired keywords. You can use this knowledge to build the relevance of each page of your site, through anchor text optimization containing important keywords, relevant to the theme of such pages, from other pages of your site.

3. Google will note the anchor text of the link. If www.redchillimedia.com has a large number of links with the anchor text Web Design Company USA, Google will see it as relevant for the phrase Web Design Company USA and improve its ranking for this keyphrase.

           

Conclusion

Anchor text is one of the most important things, if not the most important for getting a high ranking in Google and other search engines. As a result the use of anchor text when creating links should be something that comes at the top of your priority list when embarking on an SEO campaign.