The Most Important Elements of an Effective Landing Page of a Website

What is landing page?

Web design Company

A landing page of a website design refers to the page that appears in front of the visitor when he clicks on the link given on a search engine. Landing page usually gives the gist of things which are there in each page of website. This page usually has the product images or flashes of upcoming events; it also has call of action phrases like read more, click here, etc.

All visitors visiting the website do not become buyers therefore it is important to design a landing page in a more convincing manner so that these visitors get converted to buyers or at least customers who subscribe to newsletters or free trial of products and services.

A website’s landing page is designed for marketing, campaigning and search engine optimization purposes. The keywords used in the search engine should be related to the keywords inserted in the content of the website landing page. An attractive landing page helps in increasing the conversion rate.

Guidelines to an Effective Landing Page Design -

§  Focus on the message – Your landing page should be crafted in a way which focuses only on those things which you want your visitors to buy. Focusing on too many things may confuse your visitors.

§  Visual appeal- when a visitor comes to a website he gets attracted by the visual presentation of the product he is looking for. Only a well written content does not appeal a visitor enough to convert him into a buyer.

§  Catchy Headlines- A Catchy headline for a particular product or service forces a visitor to click on that headline to know more about it.

§  Rich User Experience- A visitor when travelling from one page to other of the website must not get stuck because of slow processing. The navigation path way should be clean of the landing page so that the visitor gets a smooth and good experience, this can bring your visitor back to your site.

§  Feedback page- Construct a feedback page so that your visitors and customers can share their opinion and queries with you. This is a good way of interacting with your clients.

Conclusion-

Having an effective landing page for your website is an interesting way of marketing your products and service online. These few elements pointed above can help you creating an effective landing page and as a result increase traffic and conversion rate.