In this post today I have discussed the main points for on-site SEO check list factors to ensure your website can be easily identified and ranked by the search engines.
1. Choose your keywords - In this section you can use the google keyword suggestion tool to check the estimate monthly search volume and competition of the keywords.
2. Place your desired keywords in the title and meta description of the webpage you are trying to rank in the search engine.
3. Avoid the extensive use of pipes | and interpuct’s • in page titles.
4. Make sure your Website permalinks/ URL’s are readable to get higher ranking of particular keywords. For example;
· www.Example.com/readable-link/ : this is good for search engine.
· www.Example.com/page-43/ : This is wrong for Search engines.
5. Make Sure your Website Content is relevant, Original and High Quality for user and Search Engine.
· Break up text heavy content with subtitles
· Break up text heavy content with subtitles
· Use at least one unique image on every page
· Use video to lower your bounce rate (the rate in which people click off)
6. Make sure your Website visitors can easily share your website content using social sharing buttons. We recommend including:
· Facebook Like Button
· Facebook Share Button
· Google +1 Button
· Pin It Button
· Tweet Button
· LinkedIn Share Button
7. Do not keyword stuff, all on page content must be natural and readable for humans, over optimization of keywords will count against you.
8. Content must be easy to readable for both search engines and people.
9. Create a structured page hierarchy to help search engines sort your pages by relevance and importance. You can do this by creating sub pages and categories for easy navigation.
10. Double check your code to make sure you’ve got your content titles and subtitles under H1 / H2 tags.
11. Make sure that any navigational elements are text links. Stay away from “click here” or “more info” type of links and use more descriptive links like “See our web design services”.
12. Name your images with the relevant keywords and make sure all images have completed “ALT” tags.
13. Verify that your robots.txt file exists and that you added the folders you want to prevent access from.
14. Be sure there is a sitemap.xml file on the root of your site.
15. Ensure that your 404 pages contains links to your main categories and also a search box.
16. Register / validate your site through Google Webmaster Tools
17. Check the performance of your website with by installing a tracking software like Google Analytics
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