How Social Networking Sites Can Help In Generating New Business?

Social Media Optimization

We are all aware of social networking sites. It is no more a new entrant to the internet. Social networking sites are doing the biggest market today. These sites provide endless services to the users from uploading contents, videos, images, games, music and many more. Social networking sites have become a platform for discussions, events, groups and fan mails.

A social networking site was initially used for connecting people around the world via internet. It helped the user to share his profile with others who are also connected to the site. Though social networking sites take you on a virtual journey of meeting people online but still it gives you an effect of living room gathering.

Today almost everyone is using the social networking sites like Facebook, Twitter, LinkedIn and other sites which are used worldwide. Now in a fast pacing world entrepreneurs and business houses are using social networking sites for promoting and marketing their brands using social media plug-ins. They are also using it for business meetings and promoting their upcoming events with option of yes and no for attending them. LinkedIn is rising because of its business connection feature.

How do social networking sites help in the growth of business?

1. Facebook-It is a social networking service having millions of users. A user has to register first after which he can create his own profile. The password used for opening the account is well secured so that no one can enter your personal profile page. Now through the settings one can choose whether he wants his profile to be read by everyone or restrict it to people who are connected to his account. One can also join a fan page or common group and post or comment on queries.

2. Twitter- It is a social networking sites and micro blogging site helping users to share their thoughts through posts called tweets. It gives 140 character spaces for your tweets. Here you can follow your favorite cricketer, celebrities or even companies who are there one this site.

3. LinkedIn- LinkedIn is one of the world’s largest professional networking sites today. It allows you to post your resume and allows the companies to view them. It also helps in connecting you with professionals from your field. It gives you a business to business platform.

4. Stumble upon- Stumble upon was founded by Garrett Camp and Geoff Smith in November 2001. It is like a dynamic guide for your web search. It finds and recommends web pages to its user according to their taste. It gives the user variety of web pages, videos and images personalized for them. The features of Stumbleupon also allow the user to like or dislike a particular web page, photos or videos. When registering to Stumble upon, it asks the user to type their interests like sports, fashion, movies, literature etc. This helps the discovery engine to categorize the search and present in front of you the sites which you want to visit.

5. Google Plus- Google has launched a social networking site, Google plus on June 28, 2011. The services provided by Google plus allows user to share photos, links, videos etc with other users in their account. It allows the user to restrict the sharing to only some of the friends and not to all. Five key features of Google Plus are- Circles, Using the +, Vertical Integration, Sparks, Hangouts. Google Plus allows user to video chat with friends.

6. Blogger- It is a blog publishing service allowing people to publish blogs and also follow other’s blog and comment on their posts. Blogger was launched by Pyra Labs on August 23, 1999 which was brought up by Google. Some of the interesting features of Google Blogger are- Adding location to post via geotagging, Link editing in compose mode, new toolbar with Google aesthetics, faster loading time, and "undo" and "redo" buttons etc. These features enhance the use of blog.

7. YouTube- It is the biggest video sharing website using Adobe Flash video and HTML5 technology to display the videos. Through Youtube registered members can upload videos or clips which can be viewed by anyone even if a person does not have a Youtube account. Some of the features of Youtube are- Download video button, Repeat video button, MP3 online converter, automatic selection of video resolution etc.

The above mentioned social networking sites can also be used for growing business online as you can target your users and allow them to go through your websites and this can bring in more business.

Social networking sites are not restricted to only people of same profession but opens up to numerous users visiting your website. To make your website attractive and create more traffic, hire professionals to help you in creating a unique profile page of your company.