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| Social Media Optimization |
We are all aware of social networking sites. It is no more a new
entrant to the internet. Social networking sites are doing the biggest market
today. These sites provide endless services to the users from uploading contents,
videos, images, games, music and many more. Social networking sites have become
a platform for discussions, events, groups and fan mails.
A social networking site was initially used for connecting
people around the world via internet. It helped the user to share his profile
with others who are also connected to the site. Though social networking sites
take you on a virtual journey of meeting people online but still it gives you
an effect of living room gathering.
Today almost everyone is using the social networking sites like
Facebook, Twitter, LinkedIn and other sites which are used worldwide. Now in a
fast pacing world entrepreneurs and business houses are using social networking
sites for promoting and marketing their brands using social media plug-ins.
They are also using it for business meetings and promoting their upcoming
events with option of yes and no for attending them. LinkedIn is rising because
of its business connection feature.
How do social networking sites help in the
growth of business?
1. Facebook-It is
a social networking service having millions of users. A user has to register
first after which he can create his own profile. The password used for opening
the account is well secured so that no one can enter your personal profile
page. Now through the settings one can choose whether he wants his profile to
be read by everyone or restrict it to people who are connected to his account.
One can also join a fan page or common group and post or comment on queries.
2. Twitter- It is a social
networking sites and micro blogging site helping users to share their thoughts
through posts called tweets. It gives 140 character spaces for your tweets.
Here you can follow your favorite cricketer, celebrities or even companies who
are there one this site.
3. LinkedIn-
LinkedIn is one of the world’s largest professional networking sites today. It
allows you to post your resume and allows the companies to view them. It also
helps in connecting you with professionals from your field. It gives you a
business to business platform.
4. Stumble upon- Stumble upon was founded by Garrett Camp
and Geoff Smith in November 2001. It is
like a dynamic guide for your web search. It finds and recommends web pages to
its user according to their taste. It gives the user variety of web pages,
videos and images personalized for them. The features of Stumbleupon also allow
the user to like or dislike a particular web page, photos or videos. When
registering to Stumble upon, it asks the user to type their interests like
sports, fashion, movies, literature etc. This helps the discovery engine to
categorize the search and present in front of you the sites which you want to
visit.
5. Google Plus-
Google has launched a social networking site, Google plus on June 28, 2011. The
services provided by Google plus allows user to share photos, links, videos etc
with other users in their account. It allows the user to restrict the sharing
to only some of the friends and not to all. Five key features of Google Plus
are- Circles, Using the +, Vertical Integration, Sparks, Hangouts. Google Plus
allows user to video chat with friends.
6. Blogger- It
is a blog publishing service allowing people to publish blogs and also follow
other’s blog and comment on their posts. Blogger was launched by Pyra Labs on
August 23, 1999 which was brought up by Google. Some of the interesting
features of Google Blogger are- Adding location to post via geotagging, Link
editing in compose mode, new toolbar with Google aesthetics, faster loading
time, and "undo" and "redo" buttons etc. These features
enhance the use of blog.
7. YouTube- It is the biggest video sharing website
using Adobe Flash video and HTML5 technology to display the videos. Through
Youtube registered members can upload videos or clips which can be viewed by
anyone even if a person does not have a Youtube account. Some of the features
of Youtube are- Download video button, Repeat video button, MP3 online
converter, automatic selection of video resolution etc.
The above mentioned social networking sites can also be used for
growing business online as you can target your users and allow them to go
through your websites and this can bring in more business.
Social networking sites are not restricted to only people of
same profession but opens up to numerous users visiting your website. To make
your website attractive and create more traffic, hire professionals to help you
in creating a unique profile page of your company.
