1. Submit News Articles As Soon As Possible: You can submit your articles as soon as you upload them on your site. The earlier you submit, the sooner Google can crawl and extract them. The result is that you’ll boost your publishing power, and Google will process your most recent articles more quickly, since they re crawl all News sitemaps frequently.
2. Submit Your News Site Map to Google: Sign up for Google Webmaster Tools. Verify your site. If your site is currently included in Google News, the presence of the News Crawl link on the left indicates that the news features are enabled. If your site isn’t included in Google News, you can request inclusion.
3. Include Only Most Recently Added URLs In News Sitemap (Less than 72 hours): Google wants only the most recently added URLs in your News Sitemap, as it directs Googlebot to your breaking information.
4. Include Your Company Web Site When Applying to the YouTube Partner Program: To get started, apply to the YouTube Partner Program. Don’t forget to include the website of your news organization in the “Company Web Site” field on your application form — this is critical to having your application approved.
5. Keep The Article Body Clean: If you reuse article URLs, Google’s system may have difficulty crawling and categorizing your stories. In addition, make sure your article URLs have at least three digits that don’t resemble a year
7. Take Advantage Of Stock Tickers In Sitemaps: Google News Sitemaps allow publishers to specify stock ticker symbols for companies mentioned in individual articles. Using these symbols helps Google better identify the subjects of your articles. You can read more about the format Google uses for this data here.
8. Check Your Encoding: Google occasionally sees articles that declare themselves to be encoded in one format (say, UTF-8) and are actually encoded in another (say, ISO 8859-1). Don’t do this. It hurts Google.
9. Make Your Article Publication Dates Explicit: In order to help Google’s crawler determine the correct date, please make the actual publication date of your articles explicit. You can do this by placing the article date and time in the HTML, between the title and the body.
10. Keep Original Content Separate From Press Releases: If your site produces original content and distributes press releases that you’d like Google to crawl, make sure to separate your original news content from your press releases by creating two different sections on your site.
11. Format Your Images Properly: To help Google News identify your images and crawl them along with your articles, use fairly large images with reasonable aspect ratios and descriptive captions. Make sure to place them near their respective article titles on the page and make the images inline and non-clickable. Images in the JPEG format are more likely to be crawled correctly.
12. Include Article Titles In Headline and Title Tag: In order for Google News to crawl the correct titles for your articles, make sure the title you want appears in both the title tag and as the headline on the article page. In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! And it’s always a good idea to have links that point to your articles use the article title as anchor text.
13. News Articles Must Contain Text: While Google will include articles that contain multimedia content, if Google’s crawler cannot find accompanying text content, it won’t include the article. The bottom line here is that Google’s crawler is looking for text articles, so if some of your content isn’t text-based, it won’t be included in Google News.
14. Upload News Videos As Quickly As Possible: Videos should be uploaded as quickly as possible — this will help them reach the news homepage faster and be grouped with the most recent articles.
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