Google News is a basically computer-generated news service that aggregates headlines from more than 50,000 news sources worldwide, groups similar stories together, and displays them according to each reader's interests.
How Many Languages and regions for available in Google News
Google News have more than 70 regional editions in many different languages. To change editions when you're on the Google News homepage, simply select your preferred edition from the drop down menu at the top of the page.
Getting into Google News
Google News aims to organize all the world's news and make it accessible to its users, while providing the best possible experience for those seeking useful and timely news information.
Our ability to meet these goals depends critically on the quality of the sites included in Google News. We therefore have certain guidelines in place to help us maintain fairness and consistency when determining which sites we include.
The following are a handful of important guidelines to review before submitting your site. We encourage you to pay close attention to the News quality guidelines section below, which outline some of the practices that may lead to a site being removed entirely from the Google News index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google News.
- News general guidelines
- News technical guidelines
- News quality guidelines
Note: Keep in mind that we can only include sites that follow our webmaster guidelines.
News general guidelines
News content. Sites included in Google News should offer timely reporting on matters that are important or interesting to our audience. We generally do not include how-to articles, advice columns, job postings, or strictly informational content such as weather forecasts and stock data.
Journalistic standards. Original reporting and honest attribution are longstanding journalistic values. If your site publishes aggregated content, you will need to separate it from your original work, or restrict our access to those aggregated articles via your robots.txt file.
Authority. Write what you know! The best news sites exhibit clear authority and expertise.
Accountability. Users tell us they value news sites with author biographies and clearly accessible contact information, such as email and physical addresses, and phone numbers.
Readability. Clearly written articles with correct spelling and grammar make for a much better user experience. Limiting your use of distracting ads and auto-load videos also allows users to more easily focus on your article content.
Finally, you may want to review the many different types of content we include in Google News.
News technical guidelines
Google News uses a computer algorithm to automatically crawl news sites. To help our system determine which webpages are actually articles, your site should follow our Technical Guidelines.
Here are some common technical issues you should consider:
Article URLs. Please make sure your article URLs are unique and permanent.
Article Links. When our crawler scans your site, it looks for HTML links with anchor texts that includes at least a few words. We are also unable to crawl JavaScript, graphic links or links found in frames.
Article formatting. Our crawler is only able to include HTML articles. This means we cannot crawl PDFs or other non-HTML formats.
Robots.txt or metatags. In order for your content to be included in Google News, our user-agent must be able to crawl and index your site.
Multimedia content. We currently are unable to include audio files or multimedia content; however, we can sometimes crawl supplementary text on pages with this type of content and do include some videos from YouTube.
While not required, we highly recommend that you submit a Google News Sitemap through a Search Console account. Please note that you may receive errors if you submit your sitemap before your site has been reviewed and approved by our team.
News quality guidelines
Our webmaster quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google News may respond negatively to other misleading practices not listed in these guidelines. Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.
Please note that failure to follow these guidelines may result in the removal of your article(s), or entire publication, from Google News.
Additionally, if you believe that another publisher is violating Google's quality guidelines, please let us know by filing a spam report. Google News prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritized based on user impact, and in some cases may lead to complete removal of a spammy site from Google's News results.
We highly encourage that you engage in the following best practices:
Stick to the news--we mean it! Google News is not a marketing service. We don't want to send users to sites created primarily for promoting a product or organization, or to sites that engage in commerce journalism. If your site mixes news content with other types of content, especially paid advertorials or promotional content, we strongly recommend that you separate non-news types of content. Otherwise, if we find non-news content mixed with news content, we may exclude your entire publication from Google News.
User-friendly. Follow basic principles of good journalism to make your website unique, valuable, and engaging. For instance, sites should load quickly and use URL redirects rarely, and avoid behavior intended to trick users.
Proper use of our meta tags. If you choose to use our meta tags, such as our keywords tag or standout tag, ensure that you are using these tags correctly.
Article Ranking Factors
Fresh and New – Priority is given to articles that are recent, substantial, original and focused on the topic. Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters).
Duplication and Novelty Detection – More credit is given to original sources of content. Google News uses “Citation Rank” to try to determine the original source (i.e. a lot of subsequent articles linking to a particular source or referencing it within editorial text).
Local / Personal Relevancy – Weighted by section and story; more credit given to local sources. For example the Charlotte Observer is likely to be given more weight on stories about North Carolina.
Trusted Sources – Trusted sources are given a boost in each edition and section via various signals. This is data driven and not an “arbitrary decision.” For instance Google News factors in how often articles from particular sources are clicked on in determining user trust.
Image Optimization for News Search
Use large image sizes with good aspect ratios
- Include descriptive captions and ALT text
- Place image near article title (helps Google News to associate the image with the subject matter)
- Use inline, non-clickable images (as opposed to linking them to something else)
- JPG images are preferred (PNG was specifically cited as not being as good)
Google News Optimization Best Practices
Articles must be on unique, permanent URLs with at least 3 digits – This helps Google News to differentiate articles from static Web pages. Three digit URLs are not required if you submit an XML news sitemap.
Don’t break up the article body – Articles should have sequential paragraphs; don’t break them up with user comments or links to related posts.
Put dates between the title and body – Helps the date extractor to establish the correct publication date.
Titles matter – Create good HTML title tags and on-page article headlines. The title should be “extremely indicative of the story at hand.”
Separate original content from press releases (and other forms of non-news content) – separating articles in the directory structure helps Google News identify what is specifically news content.
Publish informative, unique content – Sites are encouraged to produce strong original content as opposed to repurposing or duplicating stories
Some other information:
- Story clusters (i.e. a group of articles on a particular topic) are ranked according to “aggregate editorial interest.” So news that generates a lot of coverage will be given priority on the home page and category pages.
- Using XML news sitemaps is encouraged.
- Articles are now re-crawled to look for updates, typically within the first 12 hours. This confirms a recent discussion in a Google help thread (See Google News Now Recrawling Updated Articles for more information).
- To get your videos into Google News you need to create a YouTube channel. Other video hosters may be included in the future, but for now YouTube is the only way in. Creating textual descriptions and transcripts is helpful.
- PageRank is a lesser factor in Google News, used “delicately” since the linking structure of a brand new article is going to be different from an article published years or months ago.
Here is full video of Google News Optimization Best Practice
Source : Google News Publisher & www.adamsherk.com
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