Showing posts with label SEO Services. Show all posts
Showing posts with label SEO Services. Show all posts

Wednesday, May 30, 2012

Why Google Banned Websites?


It's a simple question... Are you asking Google to penalize your website?

I'm sure you're probably thinking; Well, of course not! Yet daily I see new people complaining in search engine optimization forums that their websites have been banned by Google and they "have no idea why".

These people claim they've done nothing wrong and are absolutely clueless as to why their site is no longer in Google. The purpose of this article is to teach you one VERY important thing.
What NOT to do when optimizing your website, to make sure you don't get banned.

How do you know if you've been banned?

First let me show you how to see if you're clearly banned by Google. Often times people think they've been banned, when in reality they've just dropped in ranking and can't find their website.
There are a couple of things you can do.
  • Check Google's search results.
  • View the Google toolbar.

Check Google's search results

Go to Google and enter your entire URL into Google's search box. In this example we'll use a made up domain name. (www.jkhljkhkjh.com). On a side note, I tried www.somerandomdomain.com and www.fakedomainname.com and both were already taken. Apparently we've got some creative people out there... :-)

Anyway, we'll go to Google and enter our entire URL and click "search"
http://www.jkhljkhkjh.com



Notice that Google says there is no information available for this URL? This means that the URL is no longer in Google's database (a.k.a. index)

If you enter a brand new website into Google, you'll always get this message until the website has been indexed. But, in this case, the website we entered has been banned by Google for some reason is either banned or is brand new. If we know our website was once in Google and do the search I just showed you above, and Google says "Sorry, no information is available for URL [whatever your URL is]", then chances are... you're banned.

Another way you can quickly see if your website has been banned is by:

Viewing the Google Toolbar

Download the Google Toolbar here: http://toolbar.google.com
Once it's installed, simply visit your website. If the Google toolbar is completely gray, this may meen that you have been banned by Google.
Banned:

Not Banned:

Ok, so now we know how to tell if our website has been banned.

Why your website banned?

There are many onpage ranking factors AND offpage ranking factors that can cause Google to ban your website. Before I begin, I want you to know that many websites still get away with doing some of these things. They DO NOT help your rankings and are simply a waste of time, so don't try them. Sooner or later Google will catch up to these websites and will remove them.

It's just not worth the risk when doing them no longer helps your ranking to begin with.

Hidden Text

Hidden Text is simply text that users can't see when they visit your webpage. Some webmasters will do this so that they can add keywords throughout their webpage without it interferring with what the visitors actually see. Yet, the search engines can still see hidden text.

For example, let's say you have a white background on your website. If you wanted to hide text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.

I did a quick search in Google and quickly found an example of a website using hidden text. Have a look below:


At first glance, you're probably wondering where the hidden text is...

Let me show you. I went to the website and clicked "ctrl + a" on my keyboard. This will highlight the entire webpage as shown below:


Now we can clearly see the hidden text at the very top left side of their website that says "fat loss body fat abs weight loss diets bodybuilding dieting tips abdominal".

These are keywords that they want to rank well for and want the search engines to see when they first visit their website. Yet, they don't want their visitors to see this text. So, they've made the text white, to blend in with the background.

Alt image tag spamming

This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their website.

The following is a website that wanted to rank well for "cabbage soup diet". What they've done is inserted a graphic of a cabbage. They've then added an alt image tag to the graphic. When a visitors visits the website, and hovers their mouse over the cabbage soup graphic, a little popup will appear.



Notice how many times they've repeated the word "cabbage soup" and "cabbage"? Way too many! It serves no purpose other than to cram as many keywords as possible into their webpage.
The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is often used for blind people.
Alt image spamming is something you want to stay clear of. Using alt image tags are good, but you can overdo it, as you can see above. A good alt image tag in this case would simply be: cabbage soup diet graphic

Meta Tag Stuffing

What I'm referring to here is when people throw in thousands of the same exact keyword into their meta tags.

For example, the following website is trying to rank well for the keyword "tents".
<META NAME="KEYWORDS" CONTENT="tents, TENTS, Tents, tents tents tent supplies, tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies, tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies, tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies, tents, tents tent, tent, Tent, TENTS, tents, Tents tents, TENTS, Tents, tents tents tent supplies, tents, tents tent, tent, Tent, TENTS, tents, Tents">

This is obviously ridiculous. Google, and other search engines no longer use Meta Tags to rank websites.

Google WILL penalize it, and it WILL NOT help you... so, why would anyone do something like this?
Stay away from it.

Title Tag Stuffing

The title is what appears in the top left hand corner of your webpage. Below is an example of Title Tag Stuffing.

Don't do it... You only need to include your keyword(s) one time in your title tag.
Anymore than 1 time will only dilute the effect, and if you overdo it as shown above, you may get severely penalized and drop in the rankings.

Those are just a few of the things that people are continuing to do online. These things WILL eventually get your website banned or penalized and WILL NOT help you rank well. It's just a waste of time and effort, plus it's just plain ignorant to waste your time on something that doesn't work and will get your website banned from the search engines anyway.

Friday, March 23, 2012

Great SEO and SMO Tools for Website Promotion


This SEO and Social Media Tools page has links to the best SEO and SMO Tools on the internet and these tools will help you to optimize your website and move your search engine position higher.

Some SEO Tools are below:
1.     RedFly GoogleGlobal Firefox & Chrome Extension – See SERPs in other countries
2.     Netcraft - Hosting, DNS, site uptime and many other features
3.     MajesticSEO – Link tracking, research and analysis. Export links by country code (TopRank uses MajesticSEO
4.     Copyscape – Find copies of your content elsewhere on the web to avoid duplicate content issues
5.     Google Webmaster Tools – How does Googlebot interact with your website. Check for crawl errors that could affect inclusion and ranking of your content
6.     Firebug – Firefox extension for reviewing code, look for hidden text issues that could affect search engine penalties
7.      Google Page Speed - Check the load time of your web pages. Slow loading pages are not your friend and certainly nothing Google will reward you for
8.     Pingdom – Monitor uptime of your website. If your website is down neither customers or search engines can get to it.
9.     Xenu Linksleuth or Screaming Frog to spider your website
10.  Open Site Explorer – Download data and segment anchor text for identifying good/bad inbound links
11.  KISSinsights – Find sales objections and test them with a super short survey
12.  Fivesecondtest – Show an image and see what people think of it. Analyzes most prominent areas of your design
13.  Google Website Optimizer - A/B test your page designs
14.  Google Adwords Keyword Tool – Official keyword research tool from Google
15.  Spyfu – Perform competitive PPC and SEO keyword research
16.  Alexa - Wide range of traffic and keyword information about websites
17.  SEMRush – Get competitive SEO and PPC keyword information on websites found on Google.com and many other country domains
18.  KeywordSpy - Keyword research tool
19.  Wordtracker - Keyword research tool
20.  Wordstream – Keyword research tool
21.  Keyword Discovery – Keyword research tool
22.  Socialmention – Social search tool allows you to download to csv file of social keywords and influences that you can pivot to see what what kinds of mentions are you getting, on what kinds of social media sites and how it compares to the competition.
23.  Analytics SEO – page load time, pages indexed, ranking overview, reveal potential keywords, next opportunity keywords, reporting.
24.  Sistrix toolbox – Tracks PageRank over time, ranking, position, search volume, traffic index
25.  Searchmetrics Essentials - Suite of SEO and social media tracking tools
26.  GTmetrix - Compare multiple sites for their page download speed
27.  Link Research Tools – Link research and profiling tools
28.  Keyword Density - DaveN tool providing a wide variety of data points about a website according to a specific keyword phrases
29.  maxmind – Geographic ip detection down to the city level
30.  wipmania – Geographic ip location tool
Social Media Automation Tools (Some are a bit Grayhat SEO)
1.     Evri – Social content aggregator
2.     Trapit – Topical news aggregator that leans your preferences with AI
3.     Strawberryjam – Shows the links your social network shares the most
4.     ifttt – Rules based automation of actions through social channels/media sites
5.     Paper.li – Crawls links contained within RSS feeds, Twitter lists you supply and creates an online newspaper that auto-tweets the most popular twitter handles that share
6.     Pearltrees.com – Tool for aggregating content and sharing content with a rich visual interface
7.     Tweetguru Multi – DM up to 12 people on Twitter at the same time
8.     RSS Graffiti - Pull in RSS data feeds into a Facebook page automatically
9.     Tweetadder – Auto follows people on Twitter (um, kinda spammy no?)
10.  Socialoomph – Schedule social content and status updates (Twitter and Facebook)
11.  dlvr.it - Takes a RSS feed, filters content based on rules and publishes to Twitter, Facebook and other social channels
12.  Odesk – Not a tool but a resource to outsource redundant tasks. Use for research, writing small content, etc.
13.  Socialenhancer – In beta: Auto reply to tweets by keyword. Export followers for analysis
14.  Tweetdeck – Twitter management tool
15.  Hootsuite – Twitter, Facebook and other social channels management tool
I hope you find these SEO and SMO tools useful. Some are quite old and some are new. 

Overview and Importance of Prominence, Proximity & Keyword Density

Do You Know?


§  Keyword Prominence – Keyword prominence is the location or placement of a given keyword in a web page. The higher the position of a keyword in the page, the more prominent it is which means that search engines give more weight to that particular term. It is best to include your keywords in the first paragraph of the content of your site. This concept also applies to the location of important keywords within individual HTML tags, such as heading tags, title tags, or hyperlink text.


§  Keyword Proximity – Keyword proximity is the combination of the density of a keyword and the prominence. So proximity looks at the location of the keyword in the sentence and how often it's being used in that sentence and also takes into account the distance between them.        
§  Keyword Density: Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. From Wikipedia
1.     Importance of keyword proximity:
Keyword proximity importance lies in the fact that if it is used properly, it will rank the webpage in a higher position. One of the most important factors in determining the position of SERP is the keyword proximity in title tag. You should also be original in using the keyword proximity as it will help to optimize the webpage.
2.    Importance of Keyword Density:
People say that a % of keywords should be used but sometimes that seems to be irrelevant. I read somewhere that one should write for readers keeping search engines in mind and not for search engines keeping readers in mind. IF you use keywords tool then you will not be bothered about keyword density cause sometimes when you bother too much about it you get into keyword stuffing. You try to stuff your main keyword which makes your blog look keyword spammer.


In the example of Top Findings below you can see more detail, such as how far from the beginning keywords are or how many times keywords are used in order – all against the backdrop of actual completion for the keyword provided.



Tuesday, March 13, 2012

Useful Guidelines to Write Articles


Search Engine Optimization
Be it an educational website or an ecommerce store, advertising firms via articles has become the most preferred option. Article syndication, being a part of Search Engine Optimization many entrepreneurs pays special attention in this particular area. But, sometimes, even a pile up of good write-ups fails to provide considerable web traffic to a specific online business.  Did you ever jotted down the reasons behind this failure?
If you are into writing profession and your company’s business partially depends upon your write-ups, then it is high time to measure the quality of articles meant for business promotion. Well, you can check out the following ideas to come up with write-ups par excellence:
§  Keep the sentences short and precise so that readers can catch the conveyed message easily.
§  Avoid grammatical error, spelling mistakes and tongue-twisting words.
§  Use easy-to-understand and readable terms.
§  Try to deliver to the point information rather than playing with words only.
§  Use catchy headlines and sub-headlines which can be recalled by readers for a longer period of time.
§  Don’t just promote your business by providing false information. This may destroy your brand name and loyalty in the market.
§  Try to use personal experience in your write-ups. Audiences are likely to get attracted towards that content which is enhanced with personal touch.
§  Avoid using too many keywords at a time in a single piece of write. Quite often keyword-stuffed content annoys readers thereby leading to a decrease in the number of readers.
§  While submitting articles to article submission sites, be extra-careful while linking a specific keyword to your website.
By following the above mentioned article writing guidelines, you are sure to come with articles which can boost your company’s sales force. Search Engines always give special preference to good write-ups. By getting your articles on top in the Search Engine Result Pages (SERPs), you can guarantee your boss with better business productivity.